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Exactly 10 years ago, on 19 October 2012, an industry group adopted a technical standard enabling the distribution of airline offers to customers across all channels.

The four key attributes outlined in the press release remain valid:
? “NDC is built on the principles of collaboration, transparency and innovation”
? “effort involving all partners in the travel value chain”
? “differentiate and personalize airline product and service offerings across all channels”
? “facilitate new entrants into the distribution sector”

Congratulations to all the players who have embarked in this journey for the modernization of airline distribution