Event case study: content director for a global airline retailing event


About the event: Future Travel Experience

  • Future Travel Experience organizes several major aviation events globally
  • The Ancillary & Retailing event takes place annually in June in Dublin
  • More than 600 airline and technology participants attend every year

The event's business objectives

  • Thought leadership in the theme and topics on the agenda
  • Visionary and innovative speakers and panelists
  • Attractive propositions for sponsors and exhibitors

Threedot's unique contributions

  • Industry leading keynotes and panels on airline retailing
  • Insights about key trends in airline retailing
  • Innovative solutions for event marketing and communications

Future Travel Experience has a focus that differentiates the event from others... "travel experience". The match between FTE and airline retailing is ideal, as it enables personalized offers to customers and automated servicing, which will improve the customer experience. After launching and organizing global events at IATA, I'm delighted to contribute to more industry collaboration with FTE.

Eric Léopold - Founder, Threedot