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How good are airlines at selling more than flights? Apart from IATA staff who work at an airport, visit airlines at airports and sleep on planes ????, most people who book flights also need hotels, ground transport, etc.

Our latest article published by World Aviation Festival ???? talks about the evolution of airlines “from selling ancillaries to shaping travel experiences” in a world where airlines become retailers able to sell anything through any channel.

The maturity and ubiquity of digital identities, API connectivity and artificial intelligence will make it easier for travelers to plan their entire journey and to handle any changes ☀️