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Sean Menke of Sabre said “In addition, today we announced that Sabre has terminated its distribution agreement with Aeroflot, removing its content from our GDS”

Sean O’Neill of Skift observed “It’s an unusual and important signal as it comes at a cost to the company. The price of doing the right thing”

Air travel is a force for good. The air travel industry plays its role in showing solidarity with Ukraine and in applying sanctions to help stop the war. I expect other players in air travel distribution to take similar measures. Some may need more time to consult with their lawyers and members.