Airline case study: Retailing strategy with NDC for a global airline


About the airline

  • Mid-size full-service airline with large indirect (travel agency) distribution
  • GDS and PSS agreement with a technology provider
  • Competition from leading airlines including LCC

The airline's business objectives

  • Strategy and roadmap for digital retailing
  • Business case for the NDC project implementation
  • Vendor selection for the NDC API

Threedot's unique contributions

  • Interviews with senior stakeholders across commercial, financial and digital
  • Insights about winning tactics and major risks
  • Innovative solutions and partners for implementation

Glenn Morgan and I have been involved in the transformation to airline retailing since Day 1. We've worked with airlines, travel agents and tech companies on designing the NDC standard as well as the business case for implementation. This journey since 2012 gives us a unique perspective on the benefits and challenges that airlines face during this major transformation.

Eric Léopold - Founder, Threedot