Airline case study: Retailing strategy with NDC for a global airline
Airline case study: Retailing strategy with NDC for a global airline
1
About the airline
Mid-size full-service airline with large indirect (travel agency) distribution
GDS and PSS agreement with a technology provider
Competition from leading airlines including LCC
2
The airline's business objectives
Strategy and roadmap for digital retailing
Business case for the NDC project implementation
Vendor selection for the NDC API
3
Threedot's unique contributions
Interviews with senior stakeholders across commercial, financial and digital
Insights about winning tactics and major risks
Innovative solutions and partners for implementation
Glenn Morgan and I have been involved in the transformation to airline retailing since Day 1. We've worked with airlines, travel agents and tech companies on designing the NDC standard as well as the business case for implementation. This journey since 2012 gives us a unique perspective on the benefits and challenges that airlines face during this major transformation.
Eric Léopold - Founder, Threedot
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