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Dynamic offer optimisation engine proposed by Octavian Oancea

The “Dynamic offer optimisation engine” proposed by Octavian Oancea in the Journal of Revenue and Pricing Management is inspiring. In the near future this engine is where the airline offers will come from and will be distributed to customers directly or with NDC. As airlines recover from the crisis, I trust they will look into this topic and certainly value the insights proposed in this research paper.